Better Boat
A Family-owned Brand Showcases Boat Cleaning Products with Premium Product Shorts
Company Overview
Better Boat prides itself in a wide range of boat care products and accessories trusted by over 500,000 happy customers and counting. The product range includes soaps and cleaning accessories, ropes and docking, teak care, epoxy and sealants, and safety accessories.
The family-owned brand features all products needed to keep vessels looking their best, whether safely dry-docked or sailing on the water. The products prolong the life of watercraft, making boating more enjoyable and hassle-free. Each product has undergone years of testing, so the brand can confidently say that it features only proven solutions.
Better Boat products are specifically developed by boaters- for boaters. Its marine-grade boat cleaning products and accessories are made and tested to the highest trade-secret standards. As a result, the products make boat care easier, allowing boating enthusiasts to spend less time on boat maintenance and more time out on the water.
The company also offers a 100% money-back guarantee.
Video Solution
Better Boat takes the guesswork out of boat care, cleaning products, and other essential boating supplies.
Already having a solid customer base, the company approached Courtland Creative to help it not just expand its reach but reinforce its brand value. This would be done through a series of premium product shorts.
Courtland Creative went to work and produced 26 videos- each ranging between 30-45 seconds. The leading brand video was slightly longer and encapsulated the benefits of using Better Boat Products.
The product shorts highlighted a wide range of Better Boat products, including deck cleaners, dock lines, air horns, boat hooks, boat cleaning wipes, and more. Each video shows the product in action, so viewers know exactly what to expect when they purchase it.
With the help of Courtland Creative product shorts, Better Boat has successfully enhanced its online presence, educated the target audience about boat care, and increased sales and conversions.
The videos reinforce the marine-grade quality and trade-secret standards of Better Boat products organically. So it’s no surprise that adding videos to its marketing content has resulted in a (%) sales increase.
Testimonial
“Courtland Creative was great to work with. We were really happy with the work that was produced and they listened to our requests and feedback.
We will absolutely work with them again and highly recommend considering them on any video project you may have.
Professional quality, organized, and delivered what they promised.”
