The Bodhi Dog
Eco-Friendly Pet Supplies Company Drives Conversion with Product Demo Videos
Company Overview
Based in Austin, Texas, Bodhi Dog is a family-owned business and considers all of their customers, along with their pets, to be part of the Bodhi Dog family. Not only are they dog lovers at heart, but they are committed to protecting the environment as well – their products and packaging use the most eco-friendly methods available.
Video Solution
To increase conversion, Bodhi Dog commissioned a total of 16 Product Demo videos for a variety of products to be used across multiple channels and platforms along the user journey, including eCommerce site landing pages and Amazon product listings.
With a blend of in-studio shots of talent talking about each product as well as on-location shots of talent using it, the viewer gains an understanding of the product they’re interested in from someone who has personally used it. This helps potential customers see themselves using Bodhi Dog’s products and boosts the credibility of the Bodhi Dog brand.
Results
The average percentage of the total video viewed by shoppers in the last 30 days spanned an impressive 70.25%, which resulted in higher sales on both the Bodhi Dog website as well as on Amazon.
“Knowing the immense value of quality video advertisements in terms of increasing business growth, finding the right agency to deliver this creative for us at Bodhi Dog was a priority. We wanted the passion and love for pets to come through in the work, and Courtland Creative delivered 16 high-energy, informative, and upbeat videos for us that matched our own enthusiasm for our business and mission. In the event of revisions needed, the team was communicative and worked quickly. It’s easy to see the quality, vision, and passion the Courtland Creative team has for their work. We will certainly work with them again on future endeavors!”
